What Happened to In-N-Out With ‘67’? Viral Meme Sparks Order System Change

What happened to In-N-Out with ‘67’ became a national talking point after the fast-food chain quietly removed the number from its order system in late 2025. The change followed viral social media trends where groups of teens flooded stores and loudly celebrated whenever the number was called.

Employees across multiple locations confirmed the adjustment, saying it was made to reduce disruptions inside restaurants. In-N-Out has not issued an official public statement explaining the move.

What Happened to In-N-Out With ‘67’ Inside Stores

What happened to In-N-Out with ‘67’ began inside busy restaurants, not online. Over several months in 2025, viral TikTok and Instagram videos showed teenagers crowding In-N-Out counters waiting for one specific moment. When staff called out order number 67, cheering, jumping, and chanting would erupt across dining rooms.

Employees told customers that the behavior slowed service and created safety concerns during peak hours. Order counters became congested, and staff had to pause service while crowds reacted. In some locations, the celebrations happened multiple times a day.

By November 2025, customers noticed something odd. Order numbers skipped directly from 66 to 68 on screens and printed tickets. Workers later confirmed that number 67 had been removed entirely. Some locations also stopped using number 69 to prevent similar reactions.

The change rolled out quietly across stores rather than through a public announcement. A Reddit post highlighting the missing number drew attention, and employees in California and Texas confirmed the update soon after. The chain’s internal system now avoids the number altogether.

What happened to In-N-Out with ‘67’ reflects how digital culture can directly affect physical operations. Unlike promotional campaigns, this trend was not brand-driven. It came entirely from youth internet culture and spread rapidly through short videos.

The Meaning of ‘67’ and Why It Became a Disruption

The number 67 does not have a single definition. Its popularity grew from rapper Skrilla’s song “Doot Doot (6 7)” and NBA player LaMelo Ball, who is listed at 6-foot-7. Over time, the number became a chant, a joke, and a shared signal among teens.

Dictionary.com described “67” as an intentionally meaningless slang term tied to online “brainrot” humor. It is often paired with hand gestures and shouted for no reason beyond participation. In 2024, Dictionary.com named “67” its Word of the Year, citing its viral spread despite having no fixed meaning.

For teens, yelling “67” became a moment of collective excitement. For restaurant staff, it became a daily operational problem. Loud reactions disrupted order flow and created crowding near counters.

Other brands responded differently. Wendy’s and Pizza Hut leaned into the trend with limited-time discounts tied to the number. In-N-Out chose the opposite approach by removing the trigger entirely.

What happened to In-N-Out with ‘67’ shows how viral culture can force real-world changes. The chain prioritized smooth service over engaging with a fleeting meme. The number may still live online, but it no longer echoes across In-N-Out dining rooms.

FYI (keeping you in the loop)-

Q1: What happened to In-N-Out with ‘67’?

In-N-Out removed number 67 from its order system after repeated disruptions caused by viral celebrations inside stores. Employees confirmed the change in late 2025.

Q2: Why were teens reacting to the number 67?

The number became a viral meme linked to music, basketball culture, and online humor. It has no fixed meaning and is used mainly for collective hype.

Q3: Did In-N-Out officially explain the change?

No public statement was released. Staff at multiple locations said the move was made to reduce crowding and service delays.

Q4: Did In-N-Out remove any other numbers?

Employees said some locations also stopped using number 69 to prevent similar reactions. The change appears operational, not symbolic.

Q5: Is the removal of 67 permanent?

In-N-Out has not confirmed whether the change is permanent. For now, the number remains absent from its order sequence.