Apple has launched its new iPhone 17 Pro and Pro Max. The announcement came at the “Awe dropping” event on Tuesday, September 9. The phones feature a groundbreaking new aluminum unibody construction.
This marks a significant departure from previous iPhone designs. The new build integrates the frame and back into a single, seamless piece.
New Design Offers Enhanced Durability and Features
The new design replaces the separate glass back found on older models. Both the front and back are now protected by Ceramic Shield. Apple states the front offers three times better scratch resistance.
The rear Ceramic Shield is advertised as four times more crack-resistant. This should lead to a much more durable device for consumers. The design also includes a new cutout area on the lower part of the phone.
This cutout serves as a dedicated wireless charging zone. According to Bloomberg, this innovation streamlines the charging process. It represents a major step in Apple’s design philosophy.
Broader iPhone 17 Lineup and Market Impact
The entire iPhone lineup now consists of seven distinct models. The new range includes the iPhone 16e, iPhone 16, iPhone 16 Plus, and the new iPhone 17. The premium tier features the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max.
Pre-orders for all new models begin Friday, September 12. Availability starts on Friday, September 19. To make way for these new devices, Apple has discontinued the iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.
This strategy caters to a wider range of budgets and preferences. It solidifies Apple’s position across the entire smartphone market. The Pro models are expected to set a new standard for premium phone construction.
The new iPhone 17 Pro aluminum unibody design is a landmark achievement for Apple. It promises unmatched durability and a sleek, modern aesthetic. This innovation is set to influence smartphone design for years to come.
Info at your fingertips
What is the starting price of the iPhone 17 Pro?
The iPhone 17 Pro starts at $1,099. The larger iPhone 17 Pro Max model starts at $1,199. These prices are for the base storage configurations.
When can I buy the new iPhone 17 Pro?
Pre-orders for the iPhone 17 Pro begin on Friday, September 12. The phones will be available in stores starting Friday, September 19. Customers can order through Apple’s website and authorized retailers.
What are the key features of the new design?
The key feature is the new aluminum unibody construction. It also has Ceramic Shield on both the front and back for extra durability. A new cutout on the bottom serves as a wireless charging area.
Which older iPhone models are now discontinued?
Apple has discontinued the iPhone 15 and iPhone 15 Plus. The iPhone 16 Pro and iPhone 16 Pro Max have also been phased out. This is to make room for the new 2025 lineup.
Is the battery life improved on the iPhone 17 Pro?
Reports indicate the iPhone 17 Pro models feature the best battery life ever in an iPhone. The new efficient design and likely larger battery capacity contribute to this improvement. Official specs confirm longer video playback times.
Trusted Sources: Bloomberg, Apple Inc.
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