Who Is Trisha Paytas? Social Media Star Joins ‘Beetlejuice’ — Can She Conquer Broadway?

Social media influencer Trisha Paytas is officially heading to the Broadway stage. The controversial online personality will make her Broadway debut as Maxine Dean in ‘Beetlejuice the Musical’ for a limited run from November 4 to 23, 2025, at the Palace Theatre in New York. This marks a major step in her career and a headline-grabbing moment for the show’s current revival.

The production, which started its third Broadway engagement on October 8, 2025, has already become a fan favorite. With eight Tony Award nominations since its debut and a devoted following of Tim Burton fans, the show’s latest casting decision is generating significant buzz in both the theatre and social media worlds.

Trisha Paytas Beetlejuice Broadway Debut: Key Details and Dates

Trisha Paytas, known for her unapologetically candid and often controversial online presence, will temporarily step into the role of Maxine Dean — a memorable supporting character in the musical. Maxine is the wife of Maxie Dean, chairman of Botco Industries, and a guest at a chaotic dinner party hosted by the Deetz family. While not a lead, the character is integral to some of the show’s most comedic and eccentric moments.

During Paytas’s limited engagement, she will share the stage with Sharone Sayegh, who will continue portraying Juno and resume both roles after November 25. The production itself will run until January 3, 2026, completing a 13-week engagement following a three-year national tour across 88 cities.

Adapted from Tim Burton’s beloved 1988 film, ‘Beetlejuice the Musical’ features a book by Scott Brown and Anthony King, music by Eddie Perfect, and direction by Tony Award-winner Alex Timbers. Its irreverent humor, gothic visuals, and fan-favorite musical numbers have helped it become one of Broadway’s most successful modern adaptations.

Trisha Paytas’s involvement is expected to draw new audiences beyond traditional theatre-goers. With 1.9 million Instagram followers and over 10.9 million TikTok followers, Paytas brings significant online reach to the stage. Her casting could signal a growing trend of social media personalities crossing into live theatre — a move that blends internet fame with traditional performance art.

How Trisha Paytas Could Shape the Broadway Experience

Paytas has built a career on her raw, confessional-style vlogs and polarizing commentary. While this approach has sparked controversy — with critics accusing her of offensive remarks — it has also cultivated a fiercely loyal fan base. Paytas has described her bold online persona as part of a deliberate “promotional strategy,” one that keeps her name trending and her audience engaged.

This same notoriety could become an asset for Broadway. Paytas’s involvement in ‘Beetlejuice’ has already amplified the show’s social media visibility, sparking debates and curiosity among theatre fans and her followers alike. Some Broadway observers suggest her casting could introduce a younger, more online-savvy audience to live theatre, potentially revitalizing ticket sales and social engagement.

As the show continues its successful third run, the question remains: can a YouTube-born star translate digital influence into stage presence? With Paytas stepping into the role of Maxine Dean for three weeks, Broadway audiences will soon find out whether her bold personality can win over the toughest critics — theatre fans.

Trisha Paytas’s Broadway debut is more than a casting choice — it’s a cultural experiment blending viral fame with theatrical tradition. Whether she conquers the stage or courts controversy, her turn in ‘Beetlejuice’ is guaranteed to keep the spotlight firmly fixed on the Palace Theatre this fall.

FYI (keeping you in the loop)-

Q1: When is Trisha Paytas making her Broadway debut?

Trisha Paytas will appear in ‘Beetlejuice the Musical’ from November 4 to 23, 2025, at the Palace Theatre in New York.

Q2: What role will Trisha Paytas play in ‘Beetlejuice’?

She will portray Maxine Dean, a supporting character who appears during a key dinner scene in the show.

Q3: How long will ‘Beetlejuice the Musical’ run?

The current Broadway engagement began on October 8, 2025, and runs for 13 weeks until January 3, 2026.

Q4: Why is Trisha Paytas’s casting significant?

Her massive online following could introduce new audiences to Broadway and reshape how theatre engages with digital culture.

Q5: Who else stars in the show?

The cast includes Justin Collette as Beetlejuice, Isabella Esler as Lydia, and Travis Mitchell as Maxie Dean, among others.