Why Disney+ and Atresmedia Forged Spanish Content Partnership

Disney+ and Spanish broadcaster Atresmedia have signed a major content agreement. The deal was announced on Monday. It is a significant partnership between a global streamer and a leading local broadcaster.

The alliance will bring hundreds of hours of popular Spanish shows to Disney+. This move deepens the existing relationship between the two companies. It aims to expand their audiences and content libraries.

What the New Disney+ Atresmedia Deal Includes

Starting in September, Disney+ subscribers in Spain will get a new Atresplayer hub. This space will feature over 300 hours of Spanish content annually. The selection will be regularly updated with new and classic shows.

Hit series like “La Voz” (The Voice) and “Tu cara me suena” will be included. Popular dramas such as “La Encrucijada” will also be available. Classics like “Aquí no hay quien viva” will join the platform.

Financial details of the partnership were not disclosed. According to industry analysts, this deal reinforces Disney’s strategy in Europe. It follows similar collaborations with ITVX in the U.K. and ZDF in Germany.

Strategic Impact on the European Streaming Market

This agreement highlights a growing trend of global streamers partnering with local giants. It allows international platforms to offer more regional content. This strategy helps attract and retain local subscribers.

For Atresmedia, the deal expands the reach of its Spanish productions. It promotes local talent and culture on a global platform. Both companies benefit from shared quality and brand ambition.

The Disney+ Atresmedia deal significantly boosts Spanish content availability. This partnership sets a new standard for streaming collaborations in Europe. It underscores the critical importance of local stories in the global streaming wars.

Info at your fingertips

What Spanish shows are coming to Disney+?

Popular titles like “La Voz,” “Tu cara me suena,” and “La Encrucijada” are included. Classic series such as “Aquí no hay quien viva” will also be available. New productions like “Mar afuera” will premiere on the platform.

When does the Atresmedia content arrive on Disney+?

The curated selection of shows will become available in September. The new hub will be regularly updated with fresh content. The first premiere is scheduled for September 14th.

Is there an extra cost for this content on Disney+?

No, the Atresplayer content will be included in the standard Disney+ subscription. Spanish subscribers will get access at no additional charge. The deal is part of the existing service offering.

Why is Disney+ partnering with local broadcasters?

This strategy helps Disney+ offer more localized content to its subscribers. It supports the company’s commitment to regional storytelling. Such partnerships are becoming common in key European markets.

How does this benefit Atresmedia?

The deal significantly expands the international reach of its Spanish productions. It promotes Spanish talent and culture on a global scale. The agreement also reinforces Atresmedia’s industry leadership.

Trusted Sources: Reuters, Variety, The Hollywood Reporter