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Cue the group chat because Tatcha just delivered one of the most gasp-worthy holiday beauty deals of the season.

The brand’s best-selling serum set—yes, the one all over TikTok—has officially dropped to under $40 with a rare 52% discount. For anyone stocking up on luxe skincare for gifting (or unapologetic self-gifting), consider this your sign.

The set includes two glow-giving heavy hitters designed to tackle dryness, dullness, and those fine lines that love to pop up when winter hits. The Serum Stick is basically targeted hydration in a chic swipe-and-go form. Infused with moisturizing squalane and Japanese lemon balm extract, it melts into dry areas like under eyes, cheeks, and around the nose while helping soften the look of fine lines and that tight, uncomfortable feeling cold weather brings. Bonus: It also doubles as a makeup touch-up balm for midday refreshes.

Then there’s The Dewy Serum, the plumping, glow-boosting formula made with 73% Hadasei-3—a fermented blend of Uji green tea, Okinawa Mozuku algae, and Akita rice. Translation: hydration, bounce, and that glowy look everyone chases this time of year.

Use the Serum Stick wherever skin feels parched, and massage one to two pumps of The Dewy Serum onto clean skin morning and night. The result? Softer, smoother, juicier-looking skin with minimal effort.

With the holidays almost here and this set already flying into carts, don’t be shocked if it disappears fast. Luxury skincare under $40 doesn’t show up every day—especially not from Tatcha.

Tatcha Serum Stick & Travel Dewy Serum

Tatcha’s best-selling serum set just dropped to under $40 with a rare 52% off for the holidays. The viral duo delivers targeted hydration, dewy glow, and smoother-looking skin in one chic little set.

Tatcha The Serum Stick Reviews:

“I never write reviews, but the Tatcha Serum Stick is that good! I have dry under eyes and mature 43-year-old skin. It was cold and windy today (24 degrees) and after walking outside for an hour or so, my skin is still glowy and dewy. I used it under my eyes, around my crows feet, in between my brows and my laugh lines. Very happy! Now I need to try more Tatcha products!” shared a reviewer.

“So I had this sitting in my bag and I finally used it. It is the best!!!! I use it at night after my silk serum then my indigo repair cream. It definitely takes away my wrinkles on my forehead and my eyes. I use it in the morning after my silk cream. I am obsessed with this product. It is the holy grail!!! Buy it now!!” wrote a customer.

“OMG! To be honest I have been lazy with my skin lately and I looked in the mirror today and was horrified. Well I got out my serum stick and put it all over the left corner of my mouth and chin. I wish I would of done a before and after pic but I never expected the results in a matter of minutes. I had a Jane Tracey moment. Everything was smoothed out beautifully. I believe in the serum stick use it all the time but this was wholly moley unbelievable response. Granted I am going to get back into my routine and yes Tatcha is the best and yes people believe I am younger then I am because of Tatcha,” raved another.

“I have intolerant skin and when it flares up, this heals it fast. I feel immediate relief from stinging and irritation as soon as I swipe it on! It’s my holy grail!” a Tatcha customer said.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.