Why MTV Is Shutting Down Some Music Channels After 40 Years

MTV is shutting down five of its UK music channels. The decision takes effect on December 31, 2024. This move signals a major shift away from traditional broadcast television.

The affected channels include MTV Music, MTV 80s, and MTV 90s. Only the flagship MTV HD channel will remain on air. According to the BBC, this channel will continue to broadcast reality television programming.

End of an Era for Music Television

MTV first launched in the United States in 1981. It revolutionized music consumption by airing music videos. The Buggles’ “Video Killed the Radio Star” was the very first video played.

The broadcaster expanded into Europe in 1987. The UK received its own dedicated channel a decade later in 1997. The closure of these five channels marks the end of a significant period for music fans.

Former MTV video jockey Simone Angel expressed her sadness. She told the BBC she was “in disbelief” over the news. Angel described the early days of MTV as a “wild” time filled with fun.

Broader Impact on Media Consumption

This decision reflects the ongoing dominance of streaming services. Audiences now primarily consume music and video content online. Linear television channels are struggling to compete with digital platforms.

Angel noted that MTV Europe was a forerunner to the internet. It united millions of viewers across the continent. She lamented that the brand is now largely associated with reality TV instead of music.

The impact is significant for a generation that grew up with these channels. It represents the final step in MTV’s long transition from a music video hub. The company is now focusing its resources on its remaining flagship channel and digital offerings.

The shutdown of these five MTV UK channels underscores a permanent change in media. The iconic brand continues to pivot towards new content strategies. This decision firmly closes a historic chapter for music television.

Info at your fingertips

Which MTV UK channels are closing?

The channels closing are MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live. These will all cease broadcasting on December 31, 2024. Only the main MTV HD channel will continue.

Why is MTV shutting down these channels?

The closures are due to changing viewer habits. Most people now watch content through online streaming services. This has reduced the audience for traditional linear TV channels.

What will happen to the main MTV channel?

MTV HD will remain available to UK viewers. It will continue to broadcast reality shows like *Geordie Shore*. The channel is not part of this shutdown announcement.

How have people reacted to this news?

Former MTV staff have expressed sadness. Simone Angel, an ex-VJ, said it “breaks her heart.” She recalled the channel’s role as a major cultural unifier.

When did MTV first launch?

MTV launched in the United States on August 1, 1981. It expanded into Europe in 1987. The UK-specific channel launched ten years later in 1997.