Why the Whos In The Band Oct 30 Test with Cowell Matters

A new television talent show from Simon Cowell is moving forward. “Who’s In The Band?” began its pilot filming in London on October 30, 2025.

The project, reported by Deadline, is a proof-of-concept taping for ABC. It aims to discover the next major global pop group.

Star-Studded Judges Panel for New Music Competition

Simon Cowell is leading the judges’ panel. He is joined by pop star Joe Jonas and former Spice Girl Mel B.

Songwriter Savan Kotecha also serves as a judge. The host for the pilot is artist Rei Ami.

This marks Cowell’s return to the talent show format that made him famous. His search for a new boy band echoes his success with One Direction.

Unique Format and Testing Strategy for Modern TV

The show features a unique audition concept. Contestants perform simultaneously from individual, color-coded tubes.

This visual gimmick is designed for social media sharing. It aims to create viral moments on platforms like TikTok.

ABC’s approach involves a private test taping rather than an immediate series order. This allows the network to gauge audience reaction before committing to a full season.

According to industry analysis, this method reduces financial risk. It represents a shift in how networks develop competition shows.

Production Details and Timeline

Filming took place at Eastbrook Studios in London. The proof taping does not have an announced air date.

Yes Yes Media is producing the concept. The company has experience in music competition programming.

The pilot represents Cowell’s latest attempt to launch a successful group. Music industry insiders are watching closely given his track record.

The success of this Simon Cowell new talent show could determine the future of music competition programming on network television. Networks are seeking formats that work across traditional broadcasting and streaming platforms simultaneously.

Thought you’d like to know-

What is “Who’s In The Band?” about?

The show is a music competition searching for the next major pop group. Contestants audition before a panel of celebrity judges. The format involves performers singing from colored tubes.

Who are the judges for the pilot?

Simon Cowell, Joe Jonas, and Mel B serve as main judges. Songwriter Savan Kotecha also provides expert feedback. The host for the pilot episode is Rei Ami.

When will the show air on television?

No air date has been announced yet. The October 30 filming was a proof-of-concept taping. ABC will decide on a series order based on the pilot’s reception.

How does this format differ from other talent shows?

The colored tube setup allows multiple simultaneous performances. This creates a distinctive visual identity. The approach is designed to generate shareable social media content.

Why is ABC testing the concept with a pilot first?

Network executives want to assess audience reaction before full commitment. This strategy reduces financial risk on unproven formats. Successful test tapings often lead to series orders.

Trusted Sources

Deadline, The Wrap, Associated Press