Wicked Marketing Campaign and Severance Lead 2025 Clio Entertainment Award Winners

The 2025 Clio Entertainment Awards celebrated the year’s best in entertainment marketing. The ceremony was held Thursday night at the Dolby Theatre in Hollywood. Host Rachel Bloom presented the honors to top creative campaigns.

This competition recognizes excellence in marketing for films, television, and games. According to The Hollywood Reporter, the awards have set the industry standard since 1971. The event also named top companies like Netflix and Warner Bros.

Grand Clio Winners Highlight Creative Risks and Audience Engagement

Major campaigns for anticipated releases took home top honors. Warner Bros. Pictures won the Integrated Campaign Grand Clio for Sinners. The Wicked partnership campaign for Universal also secured a Grand Clio.

Apple TV+’s Severance was a major winner in television categories. It secured Grand Clios for its Integrated Campaign, Public Relations, and Design. The show’s haunting and minimalist marketing clearly resonated with the jury.

Industry Leaders Honored for Groundbreaking Contributions

The awards also celebrated individual career achievements. Jim Frederick received the 2025 Clio Entertainment Impact Award. His work at Warner Bros. and Sony Screen Gems was highlighted as groundbreaking.

Netflix was named Network of the Year. Warner Bros. Pictures won Studio of the Year. These awards reflect a year of highly effective and innovative audience outreach across the industry.

The 2025 Clio Entertainment Awards celebrated campaigns that successfully captured public attention. These winning marketing strategies set a new creative benchmark for the entire industry. The Wicked marketing campaign exemplifies this high standard of achievement.

Thought you’d like to know

Which studio won the most theatrical Grand Clios?

Warner Bros. Pictures and Universal Pictures were among the top studios. Warner Bros. won for its integrated campaign for the film *Sinners*. Universal won for its brand partnerships on *Wicked*.

Did any streaming service win major awards?

Yes, Apple TV+ and Netflix were big winners. Apple TV+’s *Severance* campaign won multiple Grand Clios. Netflix won Network of the Year and a Grand Clio for its “Body Swap” interactive campaign.

What was the Clio Entertainment x Snapchat AR Award?

This specialty award celebrated creative use of augmented reality. It was won by AKQA for Netflix’s “Body Swap” campaign. The same campaign also won the Grand Clio for Digital, Mobile, & Social Media.

Who received the 2025 Clio Entertainment Impact Award?

Jim Frederick was honored with this lifetime achievement award. He was recognized for his pioneering work at Warner Bros. and Sony Screen Gems. His career helped shape modern film marketing.

Where can I find the full list of winners?

The complete list of winners is available online. You can visit the official Clio Awards website. The site lists all Grand, Gold, Silver, and Bronze recipients.