“The Real Housewives of Salt Lake City” star Whitney Rose has revealed the severe financial fallout from her failed business venture. She and her husband, Justin, faced a devastating loss with their company, Wild Rose Beauty. The collapse occurred after a brief period of initial success, leading to a costly legal fight.
Whitney made the difficult decision to resign as CEO in November 2024. This move came just months after the brand’s launch in June of the same year. According to her exclusive interview with Us Weekly, undisclosed legal issues forced her to step away.
The Devastating Financial and Personal Toll
The financial impact was immediate and severe. Whitney confirmed the couple lost over half a million dollars. This massive loss forced them to terminate 30 employees virtually overnight.
The experience left Whitney feeling completely defeated. She discussed the emotional turmoil during the “RHOSLC” Season 6 premiere. Despite the public nature of the failure, she has chosen to be fully transparent about the struggle.
Rebuilding and Regaining Control
Whitney has since fought to regain control of her original brand. She told Bravo it was a very expensive legal process. Thankfully, she successfully won back the Wild Rose Beauty name.
The brand is now back online and selling products again. Whitney expressed gratitude for the continued support from her customers. She is focused on rebuilding the business from the ground up, proving her resilience.
The “Wild Rose Beauty failure” serves as a stark reminder of the risks in entrepreneurship. Yet, Whitney Rose’s determination to reclaim her brand showcases a powerful comeback story. She is now focused on a new chapter for her business.
Thought you’d like to know
How much money did Whitney Rose lose with Wild Rose Beauty?
Whitney and Justin Rose lost over half a million dollars. The financial loss was described as being in the high six figures. This massive hit occurred after a short period of initial success.
Does Whitney Rose still own Wild Rose Beauty?
Yes, Whitney Rose has regained control of the Wild Rose Beauty brand. She fought a costly legal battle to get her skincare line back. The brand is now operational and selling products again.
What happened to the employees of Wild Rose Beauty?
The company’s collapse resulted in 30 employees being let go. These firings happened abruptly as the business faltered. Whitney described the entire situation as devastating for everyone involved.
Why did Whitney Rose step down as CEO?
Whitney resigned due to undisclosed legal issues she cannot discuss. She stated she saw the “writing on the wall” and acted to stop further financial bleeding. Her resignation occurred in November 2024.
Is Whitney Rose starting a new business?
Whitney has her jewelry company, PRISM, and has relaunched Wild Rose Beauty. She and her husband took a sabbatical to reset after the failure. They are now exploring their next business ventures together.
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