Ryan Reynolds Revives Wrexham Lager with New Brewery Plan

Hollywood stars Ryan Reynolds and Rob McElhenney are launching a major new project in Wales. The duo plans to build a new brewery and visitor center for the historic Wrexham Lager brand. This move expands their business empire beyond the wildly successful Wrexham AFC football club.

According to the Daily Mail, the pair became co-owners of the brand in 2024. Their application reportedly details a facility with a taproom and museum. The goal is to create an attractive welcome for the city and fans.

Brewery Project Ties Football Success to Local Heritage

The proposed development would repurpose existing buildings on a key site. Plans include tasting rooms open to match-day supporters and general tourists. This directly connects the club’s cultural momentum with local history.

The timing follows a historic period for Wrexham AFC. The team achieved three consecutive promotions under the stars’ ownership. This success has generated unprecedented global interest in the town, which the brewery aims to harness.

Wrexham’s Commercial Growth Under Hollywood Ownership

This venture is the latest in a series of strategic commercial moves. Reynolds and McElhenney have consistently leveraged the club’s profile to boost local business. Reviving the 19th-century lager brand is a logical step in that strategy.

The project promises economic and cultural benefits. It would create a new tourist destination centered on Welsh heritage. For fans, it offers another way to engage with the community the stars have championed.

This ambitious brewery plan shows Ryan Reynolds and Rob McElhenney are deeply invested in Wrexham’s future. Their strategy continues to blend sport, business, and local identity. The revival of Wrexham Lager could become their next major success story.

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What are Ryan Reynolds and Rob McElhenney building?

They are planning a new brewery, taproom, and museum for the Wrexham Lager brand. The facility aims to serve tourists and football fans on match days. It is designed to be a welcoming landmark for the city.

Where will the new Wrexham Lager site be located?

The project will utilize existing buildings on a chosen site in Wrexham. The exact location has been outlined in their planning application. It is intended to be a central part of the town’s visitor experience.

When did the stars get involved with Wrexham Lager?

Reynolds and McElhenney became co-owners of the beer brand in 2024. It was already a club sponsor before their acquisition. Their new plan signifies a much larger investment in its future.

How does this relate to Wrexham AFC football club?

The brewery will cater directly to fans visiting for games. It leverages the global fame the club has gained since their takeover. This creates a direct commercial link between the team’s success and local business.

Why is Wrexham Lager historically significant?

Wrexham Lager is one of the world’s oldest lager brands. It was first brewed in Wales in the late 19th century. The new project aims to celebrate and revitalize this important piece of local heritage.