Writers Guild Clarifies Union Rules for Vertical Content Work

The Writers Guild of America West is actively organizing writers in the vertical content space. This move comes as many film and television professionals seek new work opportunities. The union confirmed this initiative in a recent message to its members.

Vertical content consists of short, episodic narratives designed for mobile viewing. These micro-dramas are experiencing a massive surge in popularity. According to Reuters, platforms like ReelShort and DramaBox are leading this new trend.

Union Contracts Already Cover Short-Form Streaming Projects

The WGA emphasized that its existing Minimum Basic Agreement covers this work. The MBA includes specific terms for short-form and low-budget programming. This means writing for verticals can be a union-covered job.

Some production companies are already signed to WGA contracts. The union is targeting others that are not. This effort aims to ensure writers receive fair pay and benefits.

Shifting Industry Demands Prompt New Union Strategy

The push reflects a major shift in the entertainment landscape. Traditional writing jobs have become scarcer in recent months. The union sees verticals as a vital new area for its members.

Several WGA West board candidates have championed this organizing drive. They argue the union must adapt to survive and grow. Expanding into new media is now a top priority.

The WGA’s campaign highlights a significant evolution in digital storytelling. This effort secures union standards for writers in a rapidly expanding market. The future of Hollywood writing may increasingly be vertical.

Info at your fingertips

What is vertical content?

Vertical content refers to short video series designed for smartphones. Episodes are typically under three minutes long. They are filmed in portrait mode for easy mobile viewing.

Are verticals covered by the Writers Guild?

Yes, the WGA’s contract includes terms for this short-form content. However, the production company must be a signatory to the union agreement. Not all vertical platforms are currently covered.

Which apps are known for vertical dramas?

Major platforms include ReelShort, DramaBox, and TasteLife. These apps specialize in soapy, melodramatic stories. Their content has gained a massive global audience.

Why is the WGA focusing on this now?

Traditional Hollywood writing jobs have significantly declined. The union is seeking new areas to organize and protect writers. Verticals represent a fast-growing sector with many new opportunities.

What was the issue with EverBrite Studios?

The WGA stated EverBrite was targeting its members for work. The company was not a signatory to a union contract. The guild instructed it to cease contacting WGA writers.