X Revises Terms to Reclaim ‘Twitter’ Trademark Amid Startup Challenge

Elon Musk’s X updated its Terms of Service. The change explicitly claims rights to the “Twitter” name and trademark. This happened on December 16.

It is a direct response to a new legal challenge. A startup recently filed to trademark “Twitter.” According to TechCrunch, X is fighting back.

Legal Battle Over a Famous Brand

The startup is named Operation Bluebird. It is based in Virginia. It filed a petition with the U.S. Patent and Trademark Office on December 2.

The startup argues X abandoned the Twitter brand. It cites Musk’s own 2023 post about bidding “adieu” to the name. X has now filed a countersuit to protect its rights.

X states it still exclusively owns the Twitter and Tweet trademarks. It also claims rights to the bluebird logo. The legal documents were shared by the law firm Gerben IP.

Strategic Moves and Broader Implications

The startup’s founders are both lawyers. One is a former trademark lawyer at Twitter. They are collecting sign-ups for a site called Twitter.new.

Their goal may not be to launch a real rival. Experts suggest they might want to acquire the valuable trademark. X is taking the threat seriously to avoid any loss.

The updated Terms of Service take effect January 15, 2026. The new clause forbids unauthorized use of both the X and Twitter names. This legal move protects a key corporate asset.

This trademark dispute highlights the enduring value of the Twitter brand. X is taking definitive legal steps to secure its historical identity. The outcome will set a precedent for how companies manage iconic retired brands.

A quick knowledge drop for you

Why is X updating its Terms of Service now?

The update is a legal response. A startup filed to trademark the “Twitter” name. X is formally reasserting its claim in its governing documents.

What does Operation Bluebird want?

Operation Bluebird wants the “Twitter” trademark. It claims X abandoned the brand after the rebranding to X. Its true aim may be to secure and sell the valuable trademark rights.

What is the legal basis for X’s claim?

X argues it never abandoned the trademarks. It continues to use the trademarks in commerce and enforce its rights. Changing a company name does not automatically forfeit trademark protection.

Will this affect everyday users?

For most users, there will be no immediate change. The legal fight is about corporate ownership. The updated Terms of Service are a preventative measure for X.

What happens next in this case?

The U.S. Patent and Trademark Office will review the petitions. A legal battle between X and the startup is likely. The process could take months or even years to resolve.