Xbox Handheld’s Higher-Than-Expected Price Point Revealed

Microsoft has announced the official prices for its upcoming ROG Xbox Ally handhelds. The base model will cost $599.99, while the premium ROG Xbox Ally X is priced at $999.99. Both devices are scheduled for release on October 16.

The price confirmation ends months of speculation from eager gamers. According to reports from Reuters, the final figures are higher than some recent retail leaks had suggested.

Premium Xbox Handheld Price Surprises the Market

The $999.99 tag for the ROG Xbox Ally X is a significant point of discussion. Earlier leaks had indicated a price of around $849.99 for the high-end model. This $150 difference is likely to draw criticism from the gaming community.

The pricing strategy reflects Microsoft’s positioning of these devices as premium products. The company recently increased prices for its Xbox Series X and S consoles in many markets. External factors like recent tariffs may have also influenced the final cost.

Technical Specifications and Market Position

The ROG Xbox Ally devices are a collaboration between Microsoft and Asus. They are technically Windows-based handheld PCs, not dedicated Xbox consoles. Both models feature a seven-inch display and run Windows 11 Home.

The more expensive Ally X model offers substantial upgrades. It includes 1TB of storage, a better processor, more memory, and improved battery life. The base Ally model comes with 512GB of storage. The high-end Ally X will be a Best Buy exclusive for pre-orders.

Pre-orders for both ROG Xbox Ally models are now open. The official Xbox handheld price points firmly place these devices in the premium segment of the mobile gaming market.

Dropping this nugget your way-

Q1: When will the ROG Xbox Ally be released?

The ROG Xbox Ally and Ally X are set to be released on October 16. Pre-orders for both models are available now.

Q2: What is the difference between the Ally and the Ally X?

The Ally X has a stronger processor, more memory, and 1TB of storage. The base Ally model has 512GB of storage and a standard battery life.

Q3: Where can I buy the ROG Xbox Ally X?

The ROG Xbox Ally X will be a Best Buy exclusive. The standard Ally model will be available through other retailers.

Q4: Are these true Xbox handheld consoles?

Technically, they are Asus ROG Ally handheld PCs co-developed with Xbox. They run Windows 11 but feature Xbox-specific buttons and integration.

Q5: Why are the prices higher than leaked reports?

Microsoft’s official pricing exceeded some retailer leaks. Factors like recent tariffs and a premium product strategy likely contributed to the final cost.