Dyson has entered oral care with the CameraJet, an electric toothbrush that uses a small camera to find gaps between teeth and trigger a mouthrinse spray while a person brushes. The launch made the phrase dyson toothbrush a fast-moving search term on September 1. It also gives the company a product that is far removed from its familiar vacuums, fans and hair tools.

Dyson said in a September 1 release that the CameraJet uses a 100,000-pixel macro lens and analyzes 28 live images each second. Its Gap Optical Targeting system is designed to identify a gap and fire a conical burst of mouthrinse within 100 milliseconds. The handle has a small reservoir, while the docking station refills it and charges the brush between sessions.

The device is not meant to spray continuously. Dyson says the camera looks ahead as the brush moves, then directs a burst at the space between teeth. The company describes the jet as wider and gentler than a needle-shaped stream. Those are manufacturer claims based on laboratory work, so they should not be read as a substitute for independent dental advice or a clinical guarantee.

Privacy is part of the pitch. Dyson says the camera is active during live viewing or auto-jetting and that images are not recorded or stored on the device or in the cloud. The MyDyson app can show a live view, guided cleaning, coverage mapping and brushing feedback. That adds a familiar smart-device question to a bathroom product: buyers will need to decide whether live camera feedback is useful enough to justify another connected appliance.

Allure tested the CameraJet before its public release and described brushing and flossing at the same time. Its editors said the tool was comfortable to use, but also stressed that a short hands-on test could not establish that it works better than a cheaper electric brush and ordinary floss. That caution matters because the new device costs $499 in the United States, with a dock, two brush heads, cable and travel case included.

Dyson says the CameraJet launched September 1 in Ceramic Ultra Blue and Ceramic Pink. The company’s separate Dyson Unveiled event is scheduled for September 3 in Berlin and will introduce more machines across floor care, robotics, air treatment and beauty. The toothbrush is already the clearest sign that Dyson is willing to apply its engineering and software approach to everyday routines outside the home-cleaning aisle. Whether people accept the price will depend on daily comfort, replacement costs and independent testing over time.