Samsung Unveils 2026 Soundbar Lineup with AI-Powered Audio Ahead of CES

Samsung has announced its new soundbar and speaker lineup for 2026. The reveal comes one week before the CES tech expo in Las Vegas. The company is showcasing more immersive and adaptive audio technology.The flagship HW-Q990H model leads the new range. Samsung says its latest devices use advanced AI to deliver a balanced, theater-like experience. The launch timeframe and pricing will be detailed at CES 2026.

Flagship Models Promise Immersive Home Theater Sound

The top-tier HW-Q990H is an 11.1.4-channel system. It includes a soundbar, two rear satellite speakers, and a wireless subwoofer. This setup is designed for powerful, room-filling audio.Samsung is also introducing a new all-in-one model, the HW-QS90H. It features a 7.1.2-channel design with a built-in quad-bass woofer. According to Reuters, the company emphasizes space-efficient design without sacrificing deep bass.A new convertible fit design allows flexible placement. A built-in gyro sensor automatically tunes audio based on wall or tabletop mounting. This aims to optimize performance for any room layout.

Smarter Audio Integration and Broader Market Strategy

The updated Q-Symphony system is a key upgrade. It now supports connecting up to five sound devices to a compatible Samsung TV. The system analyzes the room to optimize channel distribution for clearer dialogue.Control is centralized through the SmartThings app. Users can adjust settings, group speakers, and access streaming services. This integration is part of a broader push for a seamless connected home ecosystem.An executive from Samsung’s Visual Display Business stated the new lineup continues their legacy of advanced acoustics. The focus is on rich, expressive performance tailored for any space. The full details will be presented at CES from January 6-9.

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The new Samsung 2026 soundbar collection highlights the brand’s continued investment in intelligent, high-fidelity home audio. These AI-enhanced devices aim to set a new standard for convenience and immersive sound at home.

Info at your fingertips

When will the new Samsung 2026 soundbars be available?

Samsung has not announced official release dates yet. More details on availability and pricing are expected during CES 2026 in early January.

What is the flagship model in the new lineup?

The flagship is the HW-Q990H, an 11.1.4-channel system. It includes a soundbar, wireless subwoofer, and two rear satellite speakers for full surround sound.

Do I need a Samsung TV for these soundbars?

They will work with other brands, but for the full Q-Symphony experience, a compatible Samsung TV is required. This feature syncs TV and soundbar speakers.

What is the new Q-Symphony feature?

The updated Q-Symphony can now connect up to five audio devices to a TV. It uses AI to analyze your room layout and optimize sound channel distribution automatically.

Is there a soundbar without a separate subwoofer?

Yes. The new HW-QS90H is an all-in-one 7.1.2-channel soundbar. It uses a built-in quad-bass woofer system to produce deep bass without an external unit.