Ferrari Luce Teaser Shows Interior Focus as Exterior Reveal Waits

Ferrari has begun lifting the curtain on its first electric car, but only just. A new set of teaser images released this week puts the spotlight firmly inside the cabin of the Ferrari Luce, offering carefully framed views of leather seats, the steering wheel, the instrument cluster and the central control panel.

What the images show is not flashy, but intentional. Surfaces appear sculpted rather than styled, with a sense of restraint that still reads unmistakably Ferrari. The familiar cues are there, even if the powertrain beneath them marks a clear break from the company’s past. For now, however, the car’s full exterior form remains off limits. Ferrari has confirmed that the complete silhouette will not be revealed for several more months.

This project was not shaped by Maranello alone. Ferrari worked alongside LoveFrom, the San Francisco-based creative collective founded by Sir Jony Ive and Marc Newson, on the Luce’s design. Ive’s long tenure at Apple, where he played a central role in defining the look and feel of the company’s most influential products, brings a distinct design pedigree to the collaboration.

The partnership signals Ferrari’s intent to treat its electric debut as a design statement as much as a technological one. The teaser images suggest that attention has been paid not just to aesthetics, but to how drivers will interact with the car’s controls and displays in everyday use.

Some of the Luce’s technology had already been outlined earlier. In October, Ferrari detailed aspects of the car’s engineering, including a sound system that departs from common electric vehicle practice. Rather than relying on artificial or pre-recorded engine sounds, Ferrari has developed a system that amplifies real vibrations generated by the electric powertrain itself.

The aim, according to the company, is to preserve a sense of authenticity. It is a subtle choice, but one that reflects a broader approach. Ferrari appears keen to position the Luce as an electric car that does not disguise its nature, while still delivering an experience aligned with the brand’s identity.

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For now, the images offer only fragments. The materials, the controls and the layout hint at where Ferrari is heading, but they stop short of answering the bigger questions about form and presence. Those will remain unanswered until May, when Ferrari plans to reveal the Luce’s exterior and complete the picture it has only just begun to sketch.