Google took the wrapping off its Pixel 11 lineup on August 12 at a Made by Google event in New York, and the biggest surprise wasn’t the hardware. It was the price tag.

The base Pixel 11 now starts at $899, up from $799 for last year’s Pixel 10. The Pixel 11 Pro starts at $1,099, the Pro XL at $1,199, and the book-style Pixel 11 Pro Fold tops the range at $1,899. Google also introduced the Pixel Watch 5 and a small item tracker called Pixel Tag at the same event.

Storage got a quiet upgrade to go with the higher prices. Google dropped the 128GB base tier entirely, so every Pixel 11 model now starts at 256GB, with 512GB and 1TB options available on the Pro and Pro XL.

Inside the phones sits Tensor G6, Google’s custom chip and the first one built on TSMC’s 2nm N2 process. The standard Pixel 11 gets a larger 48-megapixel main sensor that Google says lets in 56 percent more light than before, along with a telephoto lens capable of 30x Super Zoom.

The telephoto camera also picked up more light sensitivity, about 30 percent more according to Google, and can now shoot Portrait Mode photos at 5x optical zoom. Buyers who pre-order get six months of Google AI Pro included at no extra cost.

The full lineup goes on sale August 20 in markets worldwide, and pre-orders opened the morning of the event. Google has spent several Pixel generations undercutting Apple and Samsung on price while trailing both on global market share.

This year the company moved the other direction, pushing its flagship closer to what an iPhone 17 Pro or a Galaxy S26 Ultra costs, and leaning on the AI Pro subscription perk to make the jump easier to swallow.

The event also introduced Gemini-linked features across the new Pixel Watch 5, though Google devoted most of its onstage time to the phones. Reviewers who attended the New York event will begin publishing hands-on impressions ahead of the August 20 sale date.