Fans of Blackpink member Kim Ji-soo and Hello Kitty will soon be able to visit a limited-time collaboration pop-up in Singapore, as the Hello Kitty x Jisoo collection arrives at Wisma Atria later this month.

The pop-up is scheduled to run from May 28 to Jun 14 at the Level 1 Atrium of Wisma Atria. Organisers said it will operate daily from 11am to 10pm.

The collaboration centres on a “friendship exchange diary” concept, with illustrations and product designs built around the friendship between Jisoo and Hello Kitty, the well-known Sanrio character. The collection includes a broad range of merchandise, from plush toys and blind boxes to travel accessories, apparel, stationery and collectible keychains.

Prices for the items will range between S$14.90 and S$131.90. Organisers said selected products will be available only in limited quantities while stocks last.

Unlike some large-scale merchandise launches that use digital reservation systems or timed entry slots, the Singapore event will not have a queue reservation arrangement. Entry will instead be managed on a first-come, first-served basis throughout the run of the pop-up.

The Singapore stop follows earlier editions of the Hello Kitty x Jisoo collaboration that were held in other Asian cities. The first official pop-up was launched in Seoul, South Korea, in January. It later appeared in Jakarta and Bangkok as the collection expanded across the region.

Collaborations between K-pop artists and established character brands have continued to draw strong interest across Asia, particularly among younger consumers and collectors looking for limited-edition merchandise tied to major entertainment figures. The Hello Kitty x Jisoo release combines the global reach of Blackpink with the long-standing popularity of Sanrio’s flagship character.

Jana Nayagan Nears CBFC Clearance After Months of Certification Delay

With the Singapore pop-up set to open at the end of May, organisers are preparing for visitors over the two-week run as demand for collaboration merchandise remains steady across regional fan communities.