Jay-Z celebrated the 30th anniversary of “Reasonable Doubt” this week in New York City, bringing his daughter Blue Ivy to the opening of the pop-up event “96 & Forever.” The album debuted on June 25, 1996, and became one of hip-hop’s most influential records.

The centerpiece of the celebration is an immersive takeover of the decommissioned Bowery Station in Manhattan, open June 25-26 from 11 a.m. to 8 p.m. The installation invites guests to travel back to 1996, the year Jay-Z released his debut album. Pop-ups in lower Manhattan and Brooklyn’s Dumbo neighborhood offer exclusive merchandise and limited-edition items.

Roc Nation announced “96 & Forever” as a yearlong program commemorating Jay-Z’s cultural archive and legacy. The celebration marks the beginning of a larger anniversary tour. Jay-Z will perform at Yankee Stadium July 10-12, followed by shows at Paris’s Stade de France on September 10 and Los Angeles’s SoFi Stadium on October 23.

“Reasonable Doubt” established Jay-Z’s reputation as a lyricist and entrepreneur. The album featured early collaborations with producers like DJ Premier and Ski and introduced tracks that defined 1990s East Coast hip-hop. Three decades later, the album remains a reference point for the genre.

The anniversary celebration reflects hip-hop’s broader turn toward honoring its foundational artists and moments. As streaming and legacy releases become central to music industry economics, artists from Jay-Z’s era are finding new audiences while their original work commands fresh cultural attention.