OnePlus has confirmed it will no longer release new phones in the United States and Europe, ending new product rollouts in both regions as part of a wider restructuring at parent company Oppo. The company said the OnePlus 15 and OnePlus 15R, both launched at the end of 2025, will remain the brand’s final new devices sold in the US, ending more than a decade of operations in these regions.

“After careful evaluation, OnePlus will no longer release new products in Europe and North America,” the company said in a statement. “All user rights and interests, including after-sales service and software updates, remain fully guaranteed.” Oppo executive Shuang Chen told reporters at a briefing that the move “wasn’t a decision made in a rush.”

The exit follows years of shrinking market share in the US, where OnePlus’s slice of smartphone sales fell to roughly 0.1 percent by 2025, lagging behind smaller rivals such as Motorola and Google. Analysts have also pointed to a global memory chip shortage, sometimes called “RAMageddon,” as manufacturers redirect DRAM and NAND flash production toward AI data center chips, driving up component costs and squeezing OnePlus’s budget-friendly pricing strategy. Geopolitical tensions and an ongoing trade secret lawsuit from Apple have added further risk and expense to selling Chinese-made phones in the US.

Existing customers will keep after-sales support and scheduled software updates for the support periods already committed to each device. OnePlus will close its North American community website and app at 11:59 p.m. Eastern time on August 16, and remaining inventory will be sold off in the coming weeks with no plans to restock.

As part of the shift, OnePlus devices worldwide will transition away from OxygenOS toward Oppo’s ColorOS 17, streamlining engineering and research and development across its wider device ecosystem. Users will be able to voluntarily update to ColorOS or decline it and keep OxygenOS, with the option to roll back if they change their mind.

OnePlus has said its India and China businesses are not affected by the immediate changes. Industry reports on Oppo’s broader restructuring, however, indicate the company is targeting a fuller OnePlus wind-down in India sometime in 2027, with OnePlus ultimately remaining most active in China, while Oppo’s other brand, Realme, is reportedly exiting China to focus on markets where OnePlus is stepping back, including the Nordic region.