Spotify has crossed 300 million subscribers for the first time in its history, the company said, marking a milestone in the streaming service’s growth even as it continues raising prices.

The company’s total monthly active user base has also grown, reaching 777 million, up 12 percent year-over-year. Subscriber growth came in at 9 percent for the quarter, a notable pace given that Spotify has pushed through several rounds of price increases in recent years.

Spotify’s quarterly revenue reached 4.8 billion euros, or about $5.52 billion, up 14 percent from the same period last year. The company’s growth has been driven both by its expanding subscriber base and by a widening set of premium features aimed at deepening engagement among paying users.

Much of that expansion has centered on artificial intelligence. Spotify has rolled out personalized AI-generated podcasts, a desktop app with AI-powered question-and-answer and briefing features similar in spirit to Google’s NotebookLM, and an audiobook partnership with voice AI company ElevenLabs. Last month, the company also launched a ChatGPT-like conversational AI assistant built directly into the app.

The company has additionally struck deals with record labels to allow fan-generated remixes of licensed tracks, part of a broader push to let AI-based creative tools operate within licensed boundaries rather than outside them.

At the same time, Spotify has introduced artist verification badges as a way to help listeners distinguish human-made music from AI-generated tracks, amid a growing backlash against what critics have dubbed AI slop flooding music platforms. Independent tracking services such as SoullessMusic.com and SlopTracker have emerged specifically to monitor the volume of AI-generated music appearing on streaming platforms, according to reporting from 404 Media.

Spotify’s 300 million subscriber milestone comes as the broader music streaming industry grapples with how to balance AI-driven content growth against listener trust and artist compensation, an issue that is likely to keep shaping the platform’s product decisions in the months ahead.