Vivo used its global stage to signal a deliberate shift in direction. Long associated with mobile photography, the company is now making a pointed move into professional-grade video with the unveiling of the X300 Ultra.

The flagship device arrives with an emphasis that is difficult to miss: video first, and at every focal length.
During the presentation, company executives framed the X300 Ultra not simply as an incremental upgrade, but as a structural rethink of what mobile videography can offer creators. Yu Meng, Vice President of Imaging at vivo, described the device as a transition from âindividual imaging capabilitiesâ to what he called âcinematic video creation capabilities,â underscoring a broader strategic expansion beyond still photography.
On paper, the specifications reflect that ambition. All rear cameras support multi-focal 4K recording at 120 frames per second, with both 10-bit Log and Dolby Vision formats available. That level of consistency across ultra-wide, main, and telephoto lenses is notable, particularly for creators who require uniform color depth and dynamic range without switching systems.
Stabilization has also been given attention. The X300 Ultra integrates full-range optical image stabilization, with particular emphasis on performance at the 85mm focal length. Vivo says it incorporates a 3-degree OIS system designed to maintain clarity and steadiness in motion-heavy scenarios.
Color science forms another pillar of the deviceâs pitch. The company introduced what it calls 4K Master Color Video, combining high-resolution capture with end-to-end tone enhancement. A Video Color Palette allows adjustments to tone, saturation, and contrast directly within the device, extending creative control from capture through to post-production.
Professional Log recording is now supported across all rear cameras, including 4K 120fps 10-bit Log at multiple focal lengths. A redesigned Pro Video Mode offers interface controls modeled after dedicated cinema cameras, while a monitoring feature allows custom 3D LUTs to be applied in real time during Log recording.
The deviceâs Log format is also compatible with the ACES workflow, enabling footage to be color-graded alongside material from professional cinema cameras within a standardized color space. The company described this as part of a broader effort to create an open mobile imaging ecosystem that connects pre-production to post-production.
Audio has not been treated as secondary. The X300 Ultra features what vivo calls a Quad-Mic Audio Recording Master system, with six preset scenarios aimed at isolating target sound sources while reducing background noise in varying environments.
Beyond the handset itself, vivo is positioning the X300 Ultra within a modular ecosystem. Accessories such as a professional photography grip, camera cage, cooling fan, and external lens expansion frame are designed to convert the phone into a configurable production rig.
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Taken together, the announcement marks a clear attempt by vivo to strengthen its presence in the premium segment by targeting professional and serious content creators. More details on the X300 Ultraâs full capabilities are expected to follow, but the message at MWC was already clear: the company intends to compete not only in photography, but in film-grade mobile video as well.
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