BMW’s all-new iX3 goes on sale in the U.S. as a 2027 model year vehicle on September 25, 2026, starting at $61,500. The luxury electric SUV offers up to 400 miles of driving range and positions BMW as a serious competitor in the premium EV segment.

The iX3 is BMW’s answer to the Audi Q4 e-tron and Mercedes EQE SUV. It lands when premium EV buyers have more choices than ever, which means BMW had to get the specs, design, and price right. Early reviews suggest they did.

What You Get at $61,500

The base iX3 delivers 400 miles of EPA-estimated range with a single charge. That’s competitive with Tesla and Audi. The battery and motor setup should feel familiar to anyone who’s driven a BMW gas SUV—responsive, composed, and absent of drama.

Inside, the iX3 gets BMW’s new 12.3-inch touchscreen, wireless charging for phones, and enough space for four adults and luggage. The cabin design draws from the iX flagship, which means it’s minimalist and modern without feeling cold.

The real differentiator is the chassis. BMW engineers tuned the suspension to feel less like an appliance and more like an actual driver’s car. In a segment where Audi and Mercedes have caught up on range and power, that matters.

Timing and Market Position

September 25 puts the iX3 on dealer lots before the traditional holiday shopping surge. Buyers looking for a premium EV with German engineering and a proven brand have a real option that doesn’t cost Tesla money.

BMW’s goal is clear: take market share from Tesla in the luxury segment where customers prioritize comfort and refinement over 0-60 times.

BMW is betting that American luxury buyers still care about how a car drives, not just how fast it charges.