Google has released its annual Year in Search data. The results for 2025 reveal a world captivated by artificial intelligence. The top global search term was “Gemini,” Google’s own AI model. This marks a significant cultural and technological shift.
According to data analyzed by Reuters, users embraced conversational queries more than ever. This shift directly benefited AI-powered tools. The dominance of AI-related searches defines the year’s digital landscape.
AI Trends and Viral Phenomena Capture Global Attention
AI was not just a tool but a major source of entertainment. In the United States, the “AI action figure” trend went viral. This was largely fueled by Google’s experimental “Nano Banana” AI project.
Other AI-generated character trends followed closely. Searches for “AI Barbie,” “AI Ghostface,” and “AI Polaroid” remained consistently high. Even OpenAI’s “ChatGPT Ghibli” trend secured a spot in the top ten.
The data shows a public keen to experiment. People used AI for creativity, humor, and novelty. This mainstream engagement points to a matured public understanding of the technology.
Gaming and Entertainment Searches Reflect Eager Anticipation
The gaming world saw several surprise hits. “Clair Obscur: Expedition 33” and “Battlefield 6” topped global gaming searches. The long-awaited release of “Hollow Knight: Silksong” landed solidly in third place.
Legacy titles also made a strong showing. “ARC Raiders” experienced a notable comeback. A remaster of “The Elder Scrolls IV: Oblivion” rounded out the top five most-searched games.
In film, “Anora” led global searches. It was followed by the new “Superman” movie. The “Minecraft Movie” and Marvel’s “Thunderbolts” also generated massive online buzz.
For television, true crime dominated. “Monster: The Ed Gein Story” was the most-searched show globally. The return of “Squid Game” and the critical hit “Adolescence” completed the top three.
The 2025 search data paints a clear picture: AI has moved from niche to normal. The fact that “Gemini” was the year’s top search underscores this new reality. Our collective curiosity is now fundamentally intertwined with artificial intelligence.
A quick knowledge drop for you
What does Gemini being the top search mean?
It signifies a major victory for Google’s AI brand. It shows widespread public interest in directly engaging with AI models beyond just ChatGPT.
Were other AI models popular in searches?
Yes. DeepSeek, another AI model, ranked 6th globally. This confirms a competitive and crowded market for AI attention.
What was the biggest surprise in the data?
The viral success of the “AI action figure” trend was unexpected. It shows AI’s crossover into pop culture and meme creation.
How did entertainment searches perform?
Strongly. Upcoming games and movies dominated, showing search as a primary tool for anticipation and discovery in entertainment.
Why is this data important?
It provides a real-time snapshot of global cultural and technological interests. It reveals what truly captured the world’s attention over a full year.
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