Pizza Hut is temporarily changing its public name to “Hut” for the 2026 NFL season. The company’s football campaign is scheduled to run for 25 weeks, with the shortened name appearing across selected branding, social posts and promotional activity.

The change is a reference to the phrase “hut, hut,” which is used in football before a play begins. Coverage of the announcement says Pizza Hut will use the temporary identity during the NFL season while continuing to operate as the same restaurant chain.

The campaign includes a “Pizza Before the Hut” message featuring Tom Brady. Pizza Marketplace reported that the promotion will be supported through social and media activity, as well as changes to selected exterior and in-store brand materials.

The rebrand does not represent a permanent corporate name change. The reporting describes it as a limited campaign tied to the football calendar, with the company expected to return to its Pizza Hut name after the 25-week period.

Customers may therefore see different versions of the familiar logo or wording depending on the location and the company’s campaign schedule. The restaurant, menu and ordering business remain connected to Pizza Hut; the “Hut” name is being used as the seasonal marketing identity.

The announcement arrives as the 2026 NFL season becomes the central theme of the chain’s latest campaign. Pizza Hut’s temporary branding gives the company a sports-focused way to connect its name with football while keeping the duration and purpose of the change limited to the season.