Vivo has introduced the Vivo X300 Pro in India, expanding its premium smartphone lineup with a device that places photography at the centre of its appeal while also bringing a number of hardware changes over the previous generation.

The launch follows the attention received by the earlier X200 Pro across several technology award platforms, particularly for its camera performance. With the X300 Pro, Vivo appears to be continuing that direction, though with a broader focus on design, battery capacity, and accessory support.

The phone starts at Rs. 99,999 and comes with support for the Vivo ZEISS 2.35x Telephoto Extender, an external accessory priced separately at Rs. 18,999. The extender had previously been associated with Vivo’s Ultra-series devices, making its arrival on the Pro model one of the more notable additions this year.

Vivo has retained the circular rear camera layout that has become closely associated with its X-series phones. ZEISS branding remains prominent on the rear module, though the company has adjusted the overall form factor with flatter sides and a flatter rear panel compared to earlier models.

Despite the slimmer profile, the X300 Pro carries a larger battery than the X200 Pro. Vivo says the device measures 161.2×75.5x8mm and weighs 226 grams. It also includes IP68 and IP69 ratings for dust and water resistance, matching protection standards now common among flagship Android smartphones.

The front of the device features a 6.78-inch LTPO AMOLED display with a 120Hz refresh rate. Vivo claims a peak brightness of 4,500 nits along with a pixel density of 452ppi, specifications that place the device firmly in the high-end segment where display quality and multimedia performance continue to play a major role in buyer decisions.

Camera hardware remains the defining feature. The X300 Pro includes a 200-megapixel telephoto camera system and adds compatibility with the ZEISS telephoto extender accessory for extended zoom capability. The move broadens access to advanced photography features that had previously been limited to Vivo’s Ultra-branded phones.

Another shift comes in software. The X300 Pro ships with OriginOS instead of FuntouchOS, marking a change in the company’s flagship software direction. For long-time Vivo users, the transition could become one of the more noticeable day-to-day differences beyond the hardware itself.

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The device enters a crowded premium smartphone market where manufacturers are increasingly relying on camera systems and imaging partnerships to distinguish flagship models from one another. Vivo’s latest release suggests the company is refining a formula that has already found traction among photography-focused users, while making incremental changes intended to widen the appeal of its Pro-series devices in India.