Costco has added fresh-baked buttermilk biscuits under its Kirkland Signature brand to the bakery department, with news of the new item spreading on social media starting Aug. 2.

The biscuits come in a 10-count package priced at $6.99 and are baked fresh in-house using real buttermilk, according to shoppers who spotted the item in stores. The addition joins a rotating lineup of bakery items Costco periodically introduces and discontinues based on regional demand and seasonal availability.

Reaction to the new biscuits has been mixed since photos and reviews began circulating online. Some customers have described them as buttery and fluffy, comparing them favorably to homemade biscuits, while others have said the biscuits looked drier than expected in photos shared on social media.

Costco’s bakery section has built a loyal following over the years for items like its rotisserie chicken bakes, croissants and sheet cakes, and new additions to the lineup routinely draw attention from the warehouse retailer’s large base of members who track product changes closely.

As with many Costco bakery items, availability of the new buttermilk biscuits may vary by location and region, since the company does not sell every bakery product in every warehouse nationwide. Costco has not issued an official announcement about the biscuits’ national rollout or confirmed whether they represent a permanent addition to the bakery menu or a limited-time offering.

The company has a long history of testing new food items regionally before deciding whether to expand them chainwide, a pattern that has applied to bakery goods as well as items in its food court and prepared foods sections.

Costco’s Kirkland Signature private label brand has become a major driver of sales for the company, spanning everything from bakery and grocery items to electronics and clothing, with baked goods remaining one of the most closely watched categories among the retailer’s dedicated fan community online.