LinkedIn is taking aim at “AI slop”—low-quality, artificially generated content flooding its feed. On July 30, the platform added a new feature letting users flag posts that appear AI-written.

Users can now click a “seems like AI slop” button when encountering suspect content. LinkedIn will use this feedback to train algorithms that identify and deprioritize low-quality AI-generated posts. The move reflects growing frustration among professionals tired of seeing promotional spam disguised as insight.

Replacing AI Writing Tools

LinkedIn is simultaneously replacing its own AI writing assistant with a proofreading tool. The company previously offered AI-powered features for job posts and articles, but users often complained the generated text sounded generic and impersonal.

The shift signals LinkedIn’s recognition that members value authenticity. Proofreading tools help users refine their own voice without outsourcing it to an algorithm. The company is betting that native human writing, even imperfect, outperforms polished AI content.

The AI Content Problem

Every major social platform faces the same challenge: generative AI made it trivial to produce volumes of content. LinkedIn’s feed became cluttered with motivational platitudes, fake job announcements, and recycled industry takes—all AI-generated, all mediocre.

Professionals use LinkedIn to build real relationships and find genuine opportunities. Noise degrades the platform’s value. LinkedIn’s new tools acknowledge that quantity of content matters less than quality and authenticity.

LinkedIn’s move puts real skin in the game: the company is betting users want a network for humans, not a dump for AI text. Time will tell if the proofreading approach outperforms those who treat AI as a substitute for thinking.