The theatrical run of O Romeo has entered its fourth week with the film still drawing audiences in several urban markets across India. As day 24 closes, the film’s cumulative earnings have moved into a range that places it within striking distance of a key benchmark in Shahid Kapoor’s recent box office record.

Trade observers have been watching the numbers carefully over the past several days. The reason is simple. If the current pace continues, O Romeo could challenge the lifetime total of Teri Baaton Mein Aisa Uljha Jiya, which remains the actor’s highest-grossing release in the post-pandemic period.

Collections on day 24 suggest the film has settled into the typical rhythm seen during a fourth week in theatres. Daily earnings are now modest compared with the opening phase, yet the figures show steady audience turnout rather than a sudden drop.

The pattern is familiar across the industry. Films that reach this stage often rely less on opening-week momentum and more on sustained interest in key metropolitan centres. Romantic dramas in particular tend to maintain a quieter but longer theatrical presence, driven by word-of-mouth and occasional repeat viewing.

For O Romeo, most of its revenue arrived during the first three weeks of release. Those early days established the foundation that now allows the film to approach the benchmark set earlier this year by Teri Baaton Mein Aisa Uljha Jiya.

The gap between the two films, however, remains narrow. Industry trackers point out that surpassing that total will depend largely on how long exhibitors continue to allocate screens to O Romeo in the coming days.

Competition from new releases often becomes a decisive factor at this stage of a film’s run. A reduction in screen count can slow daily earnings quickly, even when audience interest has not entirely faded.

Weekend performance will also matter. Late-run films sometimes receive a modest boost during the fourth or fifth weekend, when casual viewers who missed the opening weeks finally make their way to theatres. A small surge over those days can extend a film’s theatrical life by another stretch.

Within Shahid Kapoor’s filmography, O Romeo has already secured a respectable standing among his recent releases. Its ability to remain active in cinemas nearly four weeks after release reflects a steady level of public engagement rather than a dramatic late push.

Weekday collections at this point tend to stabilize within a predictable range, leaving limited room for sharp jumps. Still, the gradual climb in the film’s total keeps the comparison with Teri Baaton Mein Aisa Uljha Jiya very much alive.

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For now, the numbers continue to inch upward as O Romeo approaches the latter phase of its theatrical cycle. Whether it ultimately edges past the existing benchmark will likely become clearer as the film moves through the coming weekend and into its final stretch in cinemas.