The theatrical run of O’ Romeo is beginning to slow as it moves past its third week in cinemas. The romantic action drama, headlined by Shahid Kapoor and Triptii Dimri, added roughly Rs. 5 crore during the week, bringing its total India nett collection to around Rs. 58.40 crore.

Trade estimates indicate the film earned close to Rs. 50 lakh on Thursday, capping a week that showed a noticeable decline in momentum. Compared with the previous week’s business, collections fell by about 58 per cent, reflecting the typical mid-run drop many theatrical releases face once the initial rush fades.

Directed by Vishal Bharadwaj, the film features an ensemble that includes Nana Patekar, Farida Dalal, Avinash Tiwary and Tamannaah Bhatia in key roles. Despite a recognizable cast and the director’s established reputation, the film’s theatrical performance has remained modest relative to expectations.

The box office journey began strongly, with the film collecting Rs. 41.75 crore in its opening week. The second week saw a sharp fall to Rs. 11.75 crore. By the third week, daily earnings had settled into smaller figures, with the weekend bringing limited relief.

Collections during the third week followed a familiar pattern. Friday opened at Rs. 0.70 crore before climbing to Rs. 1 crore on Saturday. Sunday brought in Rs. 0.90 crore, after which weekday numbers slipped below the one-crore mark. Monday recorded Rs. 0.40 crore, while Tuesday and Wednesday each contributed Rs. 0.70 crore. Thursday’s estimated Rs. 0.50 crore rounded off the week.

For now, the film faces no major box office competition until the release of Dhurandhar 2: The Revenge, the upcoming project starring Ranveer Singh. Even with the relatively open release window, trade observers suggest the film has limited momentum left to significantly expand its overall tally.

Part of the film’s later-stage collections has reportedly been supported by buy-one-get-one ticket offers. Such promotions can increase footfall and raise nett collection figures, though they often affect revenue share or add to promotional spending under print and advertising costs.

Even if the film had managed a somewhat stronger run—closer to titles like Teri Baaton Mein Aisa Uljha Jiya—industry watchers note that recovering the production budget would still have been challenging given the scale of costs involved.

With three weeks completed and total earnings standing at Rs. 58.40 crore, the film is now approaching the final stretch of its theatrical run. Whether it crosses the Rs. 60 crore mark will likely depend on how steadily it performs over the coming weeks.

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Box office figures remain compiled from trade sources and industry tracking, and while estimates may vary slightly, they broadly reflect the film’s performance across the domestic market.