Samsung announced an Unpacked event for July 22 in London. The company will unveil the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8 foldable phones. This is the first official announcement of this year’s foldable flagships.

Samsung leads the foldable market. No other company has captured mainstream adoption with folding phones. Samsung’s exclusive position means these devices set the market direction.

What to Expect from Z Fold8

The Z Fold line is Samsung’s main foldable. It opens like a book with a large inner screen. Users get a tablet-sized screen when unfolded. The phone portion works when closed.

Each generation brings incremental improvements. The Z Fold8 will likely offer a larger inner display. Battery life improvements are expected. The camera setup will probably upgrade.

The Ultra Variant

Samsung introduced the Ultra variant last year. It offers premium features and materials. The Z Fold8 Ultra will sit at the top of the price ladder. It will likely cost more than previous models.

Ultra means better cooling, better materials, and better cameras. The target is professionals and enthusiasts willing to pay for the best version.

When to Expect Availability

Samsung typically ships new flagship phones within two weeks of Unpacked. July 22 announcement means late July or early August availability. Pre-orders usually start immediately after the event.

Pricing information will emerge at the event. Analysts expect the Z Fold8 to start around $2,000 to $2,200. The Ultra will likely exceed $2,500.

Samsung is bringing foldable phones to London on July 22. The Z Fold8 and Z Flip8 are coming soon.