Downloads of the upscrolled app are surging in the United States as users react to TikTok’s recent change in U.S. ownership, pushing the new short-form video platform near the top of the Apple Store charts.

Surge in downloads

The upscrolled app currently ranks No. 2 among free apps in the U.S. Apple Store, trailing only ChatGPT. The platform has gained attention as users look for alternatives following major changes at TikTok, with the app promoting itself as a space “where every voice gets equal power.”

TikTok ownership deal

The spike in interest around the upscrolled app comes after Chinese-owned TikTok finalized a $14 billion deal last week to avoid a U.S. ban. Brokered by the Trump administration, the agreement created an American subsidiary with ownership shared through a joint venture involving figures such as Oracle founder Larry Ellison and Dell Technologies’ Michael Dell.

Censorship allegations

The rise of the upscrolled app is also unfolding amid allegations that TikTok censored videos showing Immigration and Customs Enforcement (ICE) agents in Minnesota, along with other anti-Trump content. These claims have fueled debate over moderation and visibility on major social media platforms.

What is UpScrolled?

The upscrolled app is a platform for sharing photos, videos, and text. Developed by Palestinian Australian tech entrepreneur Issam Hijazi, it says its mission is to “always remain impartial to political agendas, conflicts, and unjust views.” Marketed as a no-censorship platform, it emphasizes free speech and equal reach, and is available on both iOS and Android.

As TikTok’s U.S. ownership shift reshapes the social media landscape, the upscrolled app has emerged as a fast-rising alternative, attracting users with its promise of impartiality, free speech, and equal visibility.