Amazon Prime Day 2026 is running from June 23 to 26, four days earlier than last year’s July event and spanning four days instead of the usual two. Early deals are already live across electronics, smart home devices, tablets, and audio gear. Prime members get exclusive pricing, but Amazon has made a portion of the deals accessible to non-members as well.

The tech deal categories seeing the biggest early discounts include wireless earbuds, smart home hubs, streaming sticks, and fitness trackers. Gaming monitors and PC accessories have also shown up in early Prime Day listings with reductions up to 49 percent off list price, based on current deals confirmed by NBC News and PCWorld product teams.

The extended four-day format gives Amazon more time to move inventory and gives buyers more chances to catch deals they might have missed in a shorter window. Competing retailers — Best Buy, Walmart, and Target — are expected to run counter-sales during the same dates, as they have in previous years.

For tech buyers, the window from now through June 22 is useful for tracking prices on specific items. Amazon’s price tracker history often reveals whether a “Prime Day deal” is a genuine reduction or a price that has been temporarily inflated. Tools like CamelCamelCamel and browser extensions that show price history are worth using before checkout.

Prime Day runs June 23 at midnight Pacific through June 26. Amazon has not published a full deal schedule in advance, but major product categories will refresh with new discounts at intervals throughout the four days. A free 30-day Prime trial gives non-members access to the full deal list through the event period.