Apple increased prices on MacBook models June 25, 2026. The MacBook Neo, released in March at 599 dollars, received the largest adjustment at 300 dollars, bringing it to 899 dollars.
MacBook Air M5 models received increases of up to 200 dollars. MacBook Pro models saw more modest 50 to 100 dollar adjustments depending on configurations.
Apple attributed increases to component costs and supply chain adjustments rather than feature changes. The company maintained prices did not reflect new product specifications.
The timing surprised observers, coming shortly after Computex-based laptop announcements. The adjustment potentially addresses pricing gaps between the Neo and higher-tier models.
Consumers questioned whether aggressive pricing might push buyers toward Windows alternatives or previous-generation Apple laptops. The company emphasized long-term value and ecosystem integration over absolute pricing leadership.
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