Marvel Studios hit Hall H at San Diego Comic-Con Saturday afternoon and had a full slate. Hall H panels at Comic-Con haven’t happened since 2024, so the studios came ready. Marvel’s presentation focused on Avengers: Doomsday and Spider-Man: Brand New Day, two tentpole releases for 2026. The crowd reaction suggests both films are tracking strong among fans.

But Comic-Con isn’t just about Hall H anymore. Off-site activations took over downtown San Diego. Studios are moving away from the convention floor. Petco Park hosted an interactive zone. Paramount Plus had The Lodge. Disney had Animayhem. The energy spread across the entire city.

Hall H Highlights

Marvel revealed footage from Avengers: Doomsday. No word on cast yet, but the scale and scope suggest Doomsday will go bigger than recent Avengers films. Spider-Man: Brand New Day got its own block of time. Robert Downey Jr., who was teased as Doctor Doom at Comic-Con 2024, is confirmed. The film will come out after Doomsday.

Star Trek had a separate Hall H slot. The focus was on Star Trek: Strange New Worlds season three and the franchise’s 60th anniversary. The show has quietly become one of Paramount Plus’s strongest performers. Season three will get theatrical releases for key episodes.

The Rookie wrapped up Disney Entertainment Television’s panel time. Disney had a strong lineup with announcements for Percy Jackson season three, American Horror Story, and various animated series through its Animayhem activation.

Off-Site Energy

The real story at Comic-Con has become what happens outside the convention center. Studios rented spaces downtown. Brands set up immersive experiences. Percy Jackson fans could walk through an experience zone at Petco Park. SpongeBob fans got a birthday celebration at the New Children’s Museum. Candy Land had a cafe.

One highlight: Audible’s Dungeon Crawler Carl food truck served donut holes Friday at 502 7th Avenue. Ice cream trucks, pop-ups, and brand activations made Comic-Con feel less like a convention and more like a neighborhood takeover.

Hall H mattered. But Comic-Con’s real power has shifted to the streets and activations surrounding the convention.