Portable gimbal cameras have spent years occupying a relatively simple corner of the consumer electronics market: small, lightweight devices aimed at travelers, vloggers, and casual creators who wanted stabilized footage without carrying larger camera systems. That category now appears to be shifting upward in both ambition and price.

New pricing details shared by tipster Digital Chat Station suggest Insta360’s upcoming Luna Ultra could launch at around ¥5,299, which converts to roughly $780 at current exchange rates. A higher-end bundle configuration is reportedly expected to reach ¥6,499, or about $950.

If accurate, the figures would place the Luna Ultra well above the price range traditionally associated with compact gimbal cameras and much closer to entry-level mirrorless camera territory. According to the leak, Insta360 is positioning the device less as a travel accessory and more as a creator-focused production tool aimed at users seeking higher-end video capabilities in a portable format.

The reported hardware reflects that direction. The Luna Ultra is said to feature a 1-inch primary sensor alongside a dedicated 3x telephoto camera, believed to offer a focal length close to a 70mm equivalent. The main camera is also rumored to use an f/1.8 aperture.

Additional details point to support for roughly 6x “lossless” zoom and up to 12x hybrid zoom overall. While those figures remain unconfirmed, they suggest Insta360 is prioritizing flexibility typically associated with larger camera systems rather than conventional pocket-sized vlogging hardware.

The broader industry trend is becoming harder to ignore. DJI is reportedly moving in a similar direction with the Osmo Pocket 4P, which is expected to introduce a telephoto lens to the Pocket lineup for the first time. The timing is notable, with DJI scheduled to officially unveil the Pocket 4P on May 14 in Cannes while leaks surrounding Insta360’s Luna lineup continue surfacing almost in parallel.

Some of the more unusual rumored Luna Ultra features appear aimed directly at professional and semi-professional creators. One leaked detail mentions a detachable OLED display capable of functioning as a wireless remote control. Another points to 32-bit audio recording support, a feature valued by creators who need greater flexibility when handling unpredictable sound levels during filming.

There have also been references to Leica-influenced optics and a more modular design approach, although neither detail has been formally confirmed.

What stands out most is not necessarily a single specification, but the direction both companies appear to be taking. Compact gimbal cameras were once marketed primarily as convenient everyday devices. The newer positioning suggests manufacturers increasingly see them as viable filmmaking tools intended to sit alongside more advanced creator equipment rather than beneath it.