Apple is expected to announce the iPhone 18 Pro and iPhone 18 Pro Max on September 8 or 9, 2026, according to Bloomberg’s Mark Gurman. The company typically sends formal invitations two weeks before the event, making late August the likely announcement window.

The September event represents Apple’s most ambitious iPhone lineup in years. For the first time, the company will unveil a foldable iPhone alongside the traditional Pro models.

iPhone 18 Pro and Pro Max Specs

The Pro models get A19 chips, improved thermal design, and camera refinements over the current generation. Display brightness increases to 3,000 nits of peak brightness, making them the brightest iPhones ever.

Battery life improves through better power management. The Pro Max model gets an even larger display, potentially 6.9 inches, catering to users who demand maximum screen real estate.

First Foldable iPhone

Apple’s foldable iPhone marks the company’s entry into a market Samsung and Huawei established. The device folds inward, protecting the screen. When closed, a cover display remains functional for messages and calls.

Pricing for the foldable likely exceeds $2,000, positioning it as a luxury device rather than a mass-market product. Availability might lag other models due to production constraints with new display suppliers.

Camera Upgrades and AI Features

All three models integrate deeper AI capabilities. On-device processing handles photo editing, transcription, and summarization without sending data to servers. These features showcase Apple Intelligence, the company’s marketing term for AI built into hardware.

Camera systems improve across the board. Periscope zoom reaches further. Night mode gets smarter. Video recording gains professional controls.

September’s iPhone event will be Apple’s showcase for why foldable phones matter beyond novelty.

FYI (keeping you in the loop)

When will the iPhone 18 be available?

Pre-orders likely begin September 16 or 17, with general availability the following Friday. The foldable might launch in October or November due to supply constraints.