Apple increased prices on several MacBook models on June 25, 2026, according to pricing data visible on the company’s official store and retail partners. The MacBook Neo, the company’s entry-level laptop released in March at 499 dollars for the student edition and 599 dollars for the standard version, received the largest price adjustment at 300 dollars.

The price increase affects the standard MacBook Neo, which now starts at 899 dollars. The student edition pricing information remained limited, though sources suggest similar percentage increases applied across the lineup.

MacBook Air M5 models also received increases of up to 200 dollars across configurations. MacBook Pro models saw more modest 50 to 100 dollar adjustments depending on storage and memory configurations.

Apple attributed the increases to component costs and supply chain adjustments rather than feature changes. The company maintained that the price increases did not reflect new product announcements or specifications.

The timing of the price increase surprised some observers, coming shortly after the June announcement of new Computex-based laptops featuring updated processors. The adjustment potentially addresses perceived pricing gaps between the Neo and higher-tier models.

Consumers and industry analysts questioned whether the aggressive MacBook Neo increase might push budget-conscious buyers toward Windows alternatives or previous-generation Apple laptops. The company’s official position emphasized long-term value and ecosystem integration rather than absolute pricing leadership.