Samsung holds its largest Unpacked event in years on July 22 in London. Three foldable phones, two watches, and AI-powered smart glasses are coming. The Z Fold 8, Z Fold 8 Ultra, Z Flip 8, and a surprise wearables lineup signal Samsung’s bet that the next computing revolution sits on your wrist or your face.
The foldables have come a long way. Earlier generations felt fragile. Now they’re durable enough for real use. Battery life isn’t an afterthought. Screens don’t crease as noticeably. Samsung is doubling down on what works.
The Foldables
The Z Fold 8 opens into a tablet-sized device with a 7.8-inch inner screen and a 5.4-inch cover display. The Z Fold 8 Ultra maintains the traditional tall book-style form factor—Samsung’s answer to Apple’s rumored foldable strategy.
The Z Flip 8 continues the compact clamshell design. Reports suggest Samsung may retire the Flip line after this generation, pushing users toward the Fold series instead.
AI Glasses Are Coming
Samsung and Google teased Android XR smart glasses at Google I/O. The first model runs Gemini AI natively through built-in cameras, speakers, and microphones. No display in the traditional sense. The glasses are an interface, not a screen.
The tech is still early. Battery life is measured in hours, not all day. But Samsung and Google see this as the next frontier. Phones are stagnating. Glasses are where innovation lives.
The Watch Line
Two new watches are coming, likely incorporating the latest Snapdragon chip and longer battery claims. Wearables are Samsung’s steady money-maker—people upgrade watches as often as phones now.
Marketing the Future
Samsung chose London for a reason. Europe likes fashion-forward tech. The foldables are still status symbols. The glasses are the product of the moment. The watches keep people in the ecosystem.
July 22 is when Samsung shows whether it still leads foldables or if it’s chasing Apple’s strategy.
