Instagram Tests New Ways to Put Feed Controls at Your Fingertips

Instagram is testing new ways for users to control what appears in their feeds, with head Adam Mosseri showing off potential changes on June 27 that would make the platform’s algorithm settings easier to reach.

The changes relate to a feature called Your Algorithm, which Instagram launched in December 2025. It lets users specify topics they want to see more of, and less of. Since launch, Instagram has been expanding where the feature appears in the app. Mosseri’s latest post signals the company is thinking about turning it into something more central to the experience.

What the New Controls Look Like

Three specific interactions were shown in Mosseri’s post. One involves pulling down on the home feed, which would surface the Your Algorithm menu. Another shows a user swiping up from a Reel to trigger the same customization prompt. A third puts buttons directly beneath each Reel so you can tap to say whether you want to see more content like it.

“We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram,” Mosseri said. He added that “some of this is testing now, some is coming soon, some might not work.”

What Users Actually Want

Mosseri’s post drew a predictable response in the comments. The top-voted replies were variations on the same request: users want their feed to show posts from the people they follow, not from accounts the algorithm has decided they might like.

That tension has defined Instagram’s relationship with its users for years. The platform shifted from a chronological feed to an algorithmic one and has been walking back parts of that decision gradually ever since, while still generating most of its revenue from surfacing content to audiences who did not ask for it.

Where This Fits in Meta’s Broader Strategy

Instagram’s algorithm controls sit inside a broader trend at Meta. The company has been rolling out user preference tools across its apps as regulators in Europe and elsewhere push platforms to give users more say over how content is ranked and shown. Whether these new gestures make it into the final product remains to be seen.

Meta has not set a release date. The features Mosseri showed are explicitly labeled as tests, with some still in development. The Your Algorithm feature is currently available in some areas of Instagram. A wider rollout of the new gesture-based controls has not been announced.