A private seller in Littleton, Colorado listed a brand-new 2027 Rivian R2 Performance on Cars.com for $79,900. That’s roughly $20,000 over Rivian’s official $59,900 starting price. The vehicle hit the market just weeks after Rivian began customer deliveries.
The massive markup exposes the supply-demand mismatch in the EV market. Rivian R2 availability is constrained. Early buyers who secure vehicles are flipping them for quick profit on secondary markets.
The Rivian Moment
Rivian was founded in 2009 and has taken until 2026 to reach meaningful production. The R2 is the company’s entry point—cheaper and more compact than the R1T truck and R1S SUV. Demand exceeds supply.
This isn’t unprecedented. Tesla went through years of Model 3 shortages. The Porsche Taycan had three-year wait lists. But it signals that Rivian’s manufacturing ramp is slower than hoped.
What Buyers Actually Want
The $20,000 markup tells you something about market appetite. Buyers are willing to overpay for a 300-mile EV in a compact form factor. Used EV prices are high. New EV options at this price and size are limited.
Rivian’s challenge is ramping production fast enough to capture the market before other automakers launch competing compact EVs at lower prices.
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